NBL signs deal with Network Ten
ONE AND TEN THE NEW HOME OF AUSTRALIAN BASKETBALL
Following a thrilling 2009/10 National Basketball League season that marked a renaissance for the NBL and just days after announcing the rebirth of the Sydney Kings, Basketball Australia has unveiled a new broadcast deal with Network Ten and its digital sports channel ONE.
In a move that is set to offer a wide array of commercial opportunities for the NBL, BA has signed a five-year deal to show games live on both ONE and TEN nationally through to the end of the 2014/15 NBL season.
Basketball Australia Chief Executive Officer Larry Sengstock said the new deal was a great opportunity for future growth of the NBL.
“As a league the NBL has undertaken to reshape itself over the past two years in order to allow us to reform the sport commercially,” said Sengstock. “This commitment from ONE and TEN is a massive vote of confidence in the advances we have made recently.
“Coming on top of the success of the 2009/10 season with its 5% increase in attendance and sold-out Grand Final series as well as the recent announcement of the return of the Sydney Kings to the competition for 2010/11, this deal is fantastic news for the NBL and basketball in general.”
“Partnering with ONE and TEN will provide the NBL with significant and valuable cross-promotional opportunities and will be very attractive to sponsors and other prospective commercial partners,” Sengstock added.
Network Ten General Manager - Sport David White added: “We are very pleased to be partnering with basketball in Australia and we recognise all the hard work that has been going into the reformation of the NBL. Of course the NBL provides ONE and TEN with great sports content we can showcase throughout the summer months.”
Live coverage of the NBL will grow over the term of the agreement, starting with a minimum of two live games a week on either ONE or TEN in 20010/11 and increasing to five games per round in the final year of the contract.
As per standard Basketball Australia practice the financial terms of the agreement were not disclosed.
Well done Larry and team!
I'm sure that season 2010/11 will be even better than ever.